DROP 01 / LIMITED SMALL BATCH
FORMIST

DROP 01 / AIR DRY CURL CREAM

Your hair.
In better form.

Enhance your texture. Designed for everyday use.

FOR WAVY + CURLY HAIR

FIRST DROP $25 · MSRP $33

Everyday texture, rare form. ↓
FORMIST AIR DRY CURL CREAM, cobalt aluminum tube with silver faceted cap; 150 mL
Explore the texture ↓
For wavy + curly hairSoft definition. Light control.Air-dry ease

ENHANCE YOUR
TEXTURE.

TEXTURE

Bring out the movement already in your hair.

DEFINITION

Flexible shape and control without stiffness or crunch.

STYLING

Conditioning care for soft, touchable hair designed for all day/everyday use.

Side profile portrait with dense dark curls against a pale textured wall

THE R&D JOURNEY

FORM[ULA]

We’re developing DROP 01 from the formula up. Follow along as we test texture, hold, conditioning, scent and feel until it performs the way an everyday curl cream should.

FORMIST impression in cream on brushed steel with water and a silver faceted cap
AIR DRY CURL CREAM · MADE IN USA
SHAPE

Definition that moves.

Testing flexible definition and light control that let natural movement come through.

FEEL

Softness without grease.

Refining slip, scent and finish for soft, touchable hair without a greasy feel.

CARE

Care alongside control.

Balancing conditioning with control for a cream designed to earn its place in your everyday routine.

Development formula — not final.

FOLLOW THE R&D
FORMIST AIR DRY CURL CREAM, 150 mL cobalt aluminum tube with silver faceted capFORM[IST] / OBJECT NO. 001MADE IN USA

DROP 01 / FIRST ACCESS

AIR DRY
CURL CREAM

$25FIRST DROP / MSRP $33

150 mL / 5 FL OZ Aluminum tube

Enhance your texture.
Designed for everyday use.

Hair type
For wavy + curly hair
Formula
Flaxseed + Ceramides
Origin
Made in USA

FIRST DROP $25 · MSRP $33
Complimentary shipping in the contiguous U.S.

Waves and curls in detail, on court, in the city, after hours, getting ready, and off court.

THE ROUTINE

LESS ROUTINE.
MORE FORM.

Damp hair → small amount → work through → air dry

01

Damp hair

02

Work in a small amount

03

Shape and air dry

A FEW DETAILS.

When can I get DROP 01?

Join First Access for the opening date and the $25 DROP 01 price. We’ll share the final formula and shipping window before orders open. Joining is free; no payment is taken.

Is it for my hair?

Designed for wavy + curly hair. The aim: soft definition, less frizz and puff, light control, and a touchable finish without crunch or grease.

Will it make straight hair curly?

No. It’s designed to enhance the texture you already have.

How much should I use?

Start with a small amount on damp hair. Work through, shape and air dry. Add a little more only if needed.

DROP 01 / FIRST ACCESS

GET FIRST
ACCESS.

Join us as we build DROP 01. Get development updates, early access and the first-drop price before public release.

DROP 01 / FIRST ACCESS

GET FIRST ACCESS.

Join us as we build DROP 01. Get development updates, early access and the first-drop price before public release.

FORMIST AIR DRY CURL CREAM with silver faceted cap

AIR DRY CURL CREAM

150 mL / 5 FL OZ · Made in USA

FIRST DROP $25 · MSRP $33